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Brenda records her favorite TV show on a digital video recorder because it is aired during her work hours. when she watches the recorded show later, she skips all the commercials and watches only the show.
In this case, Brenda's actions can be categorized as:

A) closure
B) preattentive processing
C) zapping
D) figure and ground
E) zipping

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Answer: E. Zipping

Explanation: Statistically, six out of every ten commercial program is zipped either fully or partially. Zipping refers to fast-forwarding through a commercial break while watching a pre-recorded program. Indications show that zipping interferes with the viewer's ability to process information presented and that viewers of the zipped commercials also had more neutral attitudes toward the ad and the brand.

Brenda by skipping all the commercials and watching only the show is zipping through the program.

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