A process of determining just how much value an organization's marketing activities create and their impact on the bottom line is known as ________.
A. green marketing
B. corporate citizenship
C. sustainability
D. total quality management
E. accountability g

Corporate citizenship also know as corporate social responsibility is defined as the contribution or impact or effect of a company's/organization's/firm's business has on its local community or the society as whole. This involves the company/firm investing in its community as a form of giving back to the community asides from the company's business interests.

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A process of determining just how much value an​ organization's marketing activities create and their impact on the bottom line is known as​ ________. A. green marketing B. corporate citizenship C. sustainability D. total quality management E. accountability g

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A process of determining just how much value an organization's marketing activities create and their impact on the bottom line is known as ________.
A. green marketing
B. corporate citizenship
C. sustainability
D. total quality management
E. accountability g