Bananas are selling briskly at local stores, and supply is easy to maintain. A nationwide ad campaign emphasizes the health benefits of bananas causing demand to shift to D2. How might store owners respond, and how would it affect the equilibrium price? a) Store owners would increase the price, and equilibrium price would increase. b) Store owners would decrease the quantity supplied, and equilibrium price would increase. c) Store owners would decrease the price, and equilibrium price would decrease. d) Store owners would increase the quantity supplied, and equilibrium price would decrease.