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The use of multiple distribution channels that integrate organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as _____

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Answer:

Multi channel marketing

Explanation:

It is an approach used by company to provide different way  to customer for buying products and services. it include various mode of retailing like, from store direct, from using websites, from mail, by telephones etc.

The main reason behind multi channel retailing is to sold as many as products and provide different way for customer satisfaction. it provide opportunity to customer to compare different product on different websites

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