Marriott Vacation Club operates time share vacation properties across the world and employs sales representatives to contact potential buyers to offer a complimentary two or three day stay at one of their locations. Initial contact is made by telephone and Marriott targets high income families with kids or empty nesters who enjoy traveling. What type of sales channel is Marriott Vacation Club utilizing as part of this prospecting activity?

a. Inside selling
b. Inside sales
c. Telemarketing
d. Over-the-counting sales

When sales are performed due to calls placed by representatives who reached customers by phone it is called inside sales. Over the phone, sales representatives are proactive employees who contact potential consumers. This type of sale is not only limited to the phone since it could be carried out through e-mails, though it is not very common.