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When Honda first introduced the Odyssey, it’s offering in the mini-van category, it was promoted as the "Honda of mini-vans." Honda was building off of its reputation for marketing reliable and dependable automobiles. Which brand personality dimension does this illustrate?

Respuesta :

Answer:Competence

Explanation:

From the given scenario , we can state this Honda illustrates competence brand personality dimension. Competence is referred to as set of the demonstrable or tangible skills and characteristics which enables, and thus improves the effectiveness and efficiency of the performance of a particular job. This term was first used by R.W. White in an article.

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