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Julian adds shared/social media to the storytelling mix for a PR campaign for Dollywood in Tennessee. The story features a one-minute video of a bear that wanders into the park and starts dancing to the music. Stories like this have more of a chance of going viral because readers and users have the opportunity to become part of the storytelling process. This is an example of __________.

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Nyctalus

Answer: Transmedia storytelling  

         

Explanation: In simple words, it refers to a technique of telling a story on multiple platforms and formats by using any kind of digital medium.

In the given case, Julian adds a video to th social media with the intent of making it viral.

Hence from the above we can conclude that the given case is an example of transmedia storytelling.

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