United Airlines flies a plane from Los Angeles to New York at 8 o'clock on Tuesday morning only 25% full. On Friday, the same flight is overbooked by 15%. One of the traits of service marketing is this quality of _____, in which the flights must be delivered on the day scheduled or it is lost.
Perishability is utilized in marketing to portray the manner by which service limit can't be put away available to be purchased later on. It is a key concept of services marketing.
