Kraft Foods brings together multiple people to discuss a certain topic in a group setting led by a moderator for initial testing of different marketing strategies for new and existing products. This is best described as _______.
a. descriptive research
b. focus groups
c. conclusive research
d. customer advisory boards
e. experimental research
A focus group is a group of people brought together to dicuss a given subject such as a new innovation. The reactions of the focus group is studied and used to draw conclusions.
