Kevin had no interest in, or knowledge of, the AIDS crisis in Africa. It seemed like an issue that had very little relevance to his own life. For his political science class, however, he was required to hear a visiting campus speaker whose talk was all about the need to increase U.S. financial support to Africa to combat AIDS. According to the elaboration likelihood model, which of the following aspects of the talk would be most likely to persuade Kevin to sign a petition advocating increasing U.S. financial support to Africa?
A) a history of the AIDS crisis and its devastating consequences in Africa.
B) a glitzy videotaped message in which a popular rock star, movie actor, and religious leader all voice support for giving more money to Africa.
C) a careful and detailed economic argument laid out by the speaker that demonstrated that an extremely small, almost unnoticeable, increase in monies from the United States would result in dramatic improvements in Africa.
D) it is unlikely that any strategy will increase Kevin's likelihood of signing the petition.

Baby boomers, Gen X, Millenials, and Gen Z have something in common, all are more probably to give attention to famous people, even more, if they are fans. It’s doesn't matter if it is Elvis Presley, Michael Jackson or Justin Bieber, famous artists have more influence in the ordinary people than a lecture of school or the news of a newspaper. Even more now, with the influencers.

It more probably for Kevin to listen to what an actor or singer says, and be affected with the petition.