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Which of the following statements is true of differentiated marketing? Question 15 options:
A) Differentiated marketing approach can appeal to a small company that lacks the financial resources of its competitors.
B) As compared o undifferentiated marketing, differentiated marketing leads to lower inventory and promotional cost.
C) Differentiated marketing helps a company to diversify and reach new customers.
D) A company practicing differentiated marketing attempts to satisfy everyone in the market with one standard product.

Respuesta :

Answer: Differentiated marketing helps a company to diversify and reach new customers.

Explanation:

Differentiated marketing is a form of marketing in which the seller/marketer sells several forms of goods in order to meet the needs of different categories of consumers.

The goods sold most times are not related to each other, but basically aims at meeting the need of the several target consumers.

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