Which section of a proposal identifies the problem and discusses the goals of the project?

Authorization request

Staffing

Background, problem, and purpose

Consider the scenario, and then answer the question.

Rene is the manager at an event and catering company. He has just received a request for proposal (RFP) for managing the City Arts Festival. The organization that managed the event and all event volunteers in past years has raised its rates considerably and the city can no longer afford to hire them. Rene would like to submit a proposal to manage the City Arts Festival. The proposal will be quite lengthy because the event draws over 200,000 people, spans three days, and has a large budget.

A project proposal consists of multiple segments. The section titled Background, problem and purpose outlines the context of the project and the problem that it seeks to address. In essence, this section provides a brief overview of the project purpose and the subsequent sections of the proposal add additional details which are relevant to the execution of the project.