Answer:
B) lower retail prices because of lower production costs
Explanation:
If a firm uses a strategy of one product for multiple market segments, the most like way of consumers to benefit is with lower retail prices because of lower production costs. This because as the company is producing only one product for several segments, the quantity produced increases which helps to reach higher productivity with lower production costs as the fixed cost are distributed among the total quantity produced and this tends to lower retail prices.
