GM is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission an integrated marketing communications campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. GM is considered:
a. the client
b. the advertising agency.
c. regulatory agencies that control advertising.
d. the audience member who receives a message.

Question

15-08-2019
Business

contestada

GM is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission an integrated marketing communications campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. GM is considered:
a. the client
b. the advertising agency.
c. regulatory agencies that control advertising.
d. the audience member who receives a message.

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enyo enyo · Answer 1 · 2019-08-19T15:05:43+02:00

Answer: In the following case described in the question the GM is considered: regulatory agencies that control advertising.

Here GM( General Motors) will act as a marketer, thereby introducing new key components in their advertisements for Cadillac . In this case they use contemporary groups like Teddy Bears and Melikka to provide music for their new advertisement.

Therefore, the correct option in this case is (c)