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Altoids uses various promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels. This is an example of Integrated Brand Promotion (IBP). T/F

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esarango28

Answer:

The correct answer is "true"

Explanation:

Integrated Brand Promotion (IBP) is a marketing element that allows you to coordinate your communication and relationships with your customers. It is based in promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels.

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