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The price component of a marketing mix is:
a. a competitive weapon for companies
b. decided after the promotion strategies are finalized
c. the starting point of the marketing mix
d. the least flexible element of the marketing mix

Respuesta :

Answer: the correct answer is a. a competitive weapon for companies

Explanation:

Pricing has an important role as a competitive weapon to help a business exploit market opportunities. Pricing also has to be consistent with the other elements of the marketing mix, since it contributes to the perception of a product or service by customers.

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