Answer: b .
Explanation:
A firm pursues various marketing strategies to attract customers to them rather than to competitors. A differentiation strategy allows companies to communicate the unique features of their products and create a niche for the product.
When there are a hundred other companies in your community that do what you do, all trying to get the attention of your customer, trying to stand out from the crowd can be difficult. This is where differentiation strategies help craft messages to consumers, which convey that you can fulfill their needs in a way that's better than what everyone else out there can do for you. As with any business strategy, there are pros and cons to consider before you spend valuable resources on implementation.
