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In the video, marco says he was an economics major in college until he discovered he could major in strength and conditioning. then he switched majors. clearly, learning about this field is important to him. mike and bob are addressing when they send marco to seminars instead of, for example, increasing his salary in exchange for his continued high performance at mbsc.

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MsTeel

Answer:

Mike and Bob are addressing valence.

Explanation:

In psychology, valance is the feelings that people assign to certain tasks or objects. Mike and Bob know that Marco associates positive valance to things that deal with strength and conditioning, and so they hope that he will appreciate and be motivated by things like seminars that discuss those topics.