The Ozark Bike Company recently entered into an agreement with a large Japanese retailer to distribute its bicycles in Japan. Ozark Bike Company sees itself in a favorable position because the yen is stronger in most of the time over the U.S. dollar. When the yen is stronger than the U.S. dollar, it's cheaper for Japanese customers to buy the U.S. products. This type of agreement should lead to more sales for the Ozark Bike Company which means their profits will in-turn be higher. Not only will profits rise, so will awareness of the product and help grow the Ozark Bike brand.
