Refer to scenario 3.2. Acme wants to hire a trusted third-party verification site that specializes in internet security to view its site. This third party has strong privacy criteria. If acme meets these criteria, they can display a special seal on its website. This seal will demonstrate to users that acme's website meets high standards in internet security. Acme thus will reassure consumers that their information is safe. What type of activity is acme engaging in?