The type of credibility when a speaker establishes common ground with the audience

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13-05-2018
Biology

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The type of credibility when a speaker establishes common ground with the audience

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joccalub joccalub · Answer 1 · 2018-05-22T13:33:32+02:00

Answer: derived credibility

Derived credibility is the credibility a speaker has developed in delivering speeches. The speaker establishes common ground with his audience, supports an argument with believable pieces of evidence, and professionally presents a well-delivered speech. He is an effective spokesperson because he possesses the so-called “Three C’s of Credibility.” Compassionate, Competent and Confident.