The impact of social media marketing on consumer purchasing behavior project should identify well defined sections such as the topic/problem/objective with a clearly defined hypothesis, literature review, research methods and techniques, unit of analysis, discussion of how data will be obtained and analyzed, and possible results and conclusions. Please cite all references used. Why is this research required? What is the theoretical premise? What should be included in the literature review? What is the importance of research design and methodology? Discuss the possible results section.