The promotion-to-sales ratio can be used by managers to make year-to-year comparisons of their programs, or to compare with Group of answer choices calculated break-even points. estimated return on investments. promotion-to-expense ratios. competitors or industry averages. advertising-to-sales promotion ratios?
1) calculated break-even points
2) estimated return on investments
3) promotion-to-expense ratios
4) competitors or industry averages
5) advertising-to-sales promotion ratios