Thinking first as an individual, What level of protection would you want on your own social media data–totally public, totally private, or somewhere in between? Does your answer depend on who might seek to access your data? Does it depend on the type of data, for example, whether it is your basic demographic information, a chat with an intimate friend, "selfies," or your web-browsing history? Would your thinking change if you knew that your personal data would be analyzed or published anonymously, that is, never associated with your name?