From the standpoint of promoting successful strategy execution, it is important that the firm's motivation and reward system:
a. put top priority on making employees happy and secure in their jobs.
b. avoid the potential for negative consequences if performance is subpar.
c. be based on accomplishing the right results, not on dutifully performing assigned tasks.
d. aim at creating a no-pressure/no-adverse-consequences work environment.
e. be tied first and foremost to whether employees satisfactorily perform their assigned duties in an ethical and honorable manner.