after performing association rules analysis, you discover certain patterns that are very accurate in predicting the likelihood that a customer will buy the new exercise equipment. this discovery is likely to make your company a lot of money and also make you an analysis superstar at your company. at the same time, you realize the web advertising company has been collecting its data using inappropriate, albeit not illegal, means. even though most consumers realize their online activities are tracked without their express permission, do you consider this ethical? how might ethical principles informed by a christian perspective be beneficial for christians and non-christians alike in a situation like this? does it affect the ethics of the situation if the product the exercise company wants to sell is one that can benefit the customer?